Why a psychological approach matters to content creation
By understanding the different psychological types of people, you can craft more effective messages to the right audience that either converts upper funnel or lower funnel.
Each type of person has different needs and desires, so digital content development that resonates with one type of person may not work for another.
For example, someone who is simply classified as a “Type A” personality is likely to respond well to content that is highly competitive and results-oriented.
