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Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube

October 24, 2022

Via: Digiday

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Another day, another sign that TikTok is hoovering up more ad dollars: agencies are now creating content for the short form video app first over its rivals.

Gone are the days when TikTok campaigns were rehashed versions of content that had already been published on Facebook or Instagram. Instead, marketers are increasingly prioritizing putting content on TikTok as they chase the app’s large, growing — and younger — audience.

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