Salesforce have released their third annual ‘State of Marketing’ report, incorporating feedback from some 4,000 marketers worldwide to get a handle on how they see the evolution of the role of marketing, how teams are approaching data and customer experience and what digital marketing channels are drawing the most attention (and best results).
The report contains a range of insights, with a particular focus on social and digital marketing trends which marketers view as most important. For example, Salesforce found that in 2016, marketers are set to spend more than two-thirds (70%) of their total budget on digital marketing channels
