Marketing is often thought of as a formal business function. But it’s so much more than that. It is an element of every key decision in our lives, whether or not a formal advertising and promotion program is in place.
Understanding the natural force of marketing in our lives, and how customers make decisions, can ultimately improve your formal marketing practice and business results.
We humans, we do a poor job of actually understanding and fully comprehending the true value of our experiences and interactions before, during, and after we have them.
