Using link building as part of your SEO strategy can be a roll of the dice.
Links are undeniably valuable for achieving higher rankings and search visibility. However, as Google cracks down more and more on practices deemed as spam, the risks of link building are just as great.
Though it remains an important ranking factor for most search engines, link building is fraught with black-hat tactics and bad actors – one wrong move, and you may end up taking a walk on the dark side.
