The Claim: Fresh Content As A Ranking Factor
The speculation that fresh content may be a ranking factor began in response to a few major Google updates and has snowballed into quite the claim.
The idea behind “fresh content” started a few years before Google’s Caffeine update.
In 2007, a New York Times reporter was allowed to spend a day with Amit Singhal (Senior VP of Search at the time).
During this time, Singhal spoke on the record about the solution he had developed to solve the “freshness problem.”
