Instagram is apparently testing a feature to refine its recommendations for Reels.
Taking a page out of TikTok’s book, the popular imaging app wants to make it easier for users to discover relevant content based on previous ones they’ve watched.
The company is now trialling a ‘Topics’ option that lets creators reach users by shared interests more easily.
The addition would make it easier to target people on the app more effectively and improve Reels performance. It would also help refine Reels recommendations which Instagram has been keen to push through AI already.
