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Instagram tests private Story likes

January 11, 2022

Via: Business of Apps

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Instagram is running a set of small tests of private likes on Stories. The option is currently only visible to a number of select users.

As the name suggests private likes are only visible to the account creators who posted the story.

Story likes won’t be publicly visible, Instagram confirmed to TechCrunch.

Here’s an example of what this may look like:

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