Instagram will open product tagging to every user in the U.S. The ability to tag products is starting to roll out now and will become available to everyone within the next few months.
Product tagging debuted on the platform in 2016 as its initial foray into e-commerce. Until now, only businesses and creators could tag products in video posts, stories and reels.
Of its 2 billion monthly active users, Instagram has an estimated 159 million users in the U.S., according to Statistia.
