The beverage brand works with a tech company to identify relevant trends early and jump on those conversations before they disappear into TikTok’s perpetual feed and out of consumers’ minds.
Coconut water brand Vita Coco has elevated social listening as a key part of its efforts to drum up buzz on social video app TikTok. The goal for engaging users on the platform is to pick up on trending videos early and quickly participate in those online conversations before they disappear into TikTok’s perpetual feed and out of consumers’ minds.
