Adverts on Snapchat that feature high contrast and bold colours saw 40% higher swipe rates for entertainment apps and content and 15% higher rates for financial services.
That’s according to new research from intelligence platform VidMob in partnership with Snap Inc which analysed the top creative elements for financial, CPG and entertainment ad campaigns on the Snapchat app.
“We know that ad creative is a major driver of campaign performance, and on Snapchat, it’s especially impactful to have creative that is compelling, interactive, and built for mobile,” said Brett Wein, US Head of Verticals, Snap Inc.
