Want to understand your paid search results? Geography is one of the most significant factors to analyze.
DIfferent words and brands mean other things based on location. For example, are you “soda” or “pop”? The same is true for brand names.
Read on to learn about geolocation results in paid search, how they vary and what to do with the variances.
Data: How PPC results vary across regions
For years I’ve had discussions with various brands about their performance by region. Should they be geotargeting? How does it impact bidding? Does it matter at all?
