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What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?

December 8, 2020

When it comes to sending emails and launching email marketing campaigns, your organisation’s IP score, or IP reputation, is highly important. Also known as a sender score, the IP reputation affects email deliverability, and this is fundamental for a successful email campaign, as well as for communication more widely.

In this article, we examine IP scores in greater detail and look at how you can maintain a strong IP reputation.

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