As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet with prospects and partners face-to-face as you normally do. A solid email marketing program should always be a part of your digital arsenal, no matter that’s going on in the world.
Email Marketing Keeps You Top of Mind
We’ve all found those prospects who are a perfect fit in every way — except they’re not ready to buy. Sometimes it’s a priorities issue. In other cases, it’s a mismatch between need and budget cycle.
