Does your brand have a strategy behind its content marketing?
It should.
Planning is integral to achieving that ever-elusive return on investment (ROI).
Even if you’re not a natural planner, you’ll probably agree that most tasks are easier to achieve if you plan first.
For instance, planning your meals for the week vs. winging it. Going grocery shopping with a planned list vs. nothing. Planning a trip vs. stepping off the plane with no idea what you’ll do or where you’ll go.
