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When and how to use HTML sitemaps for SEO and UX

March 24, 2023

Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying:

“I changed my mind on HTML sitemaps over the years, they should never be needed. Sites small [and] large should always have a clear navigational structure.”

This is a slightly stronger stance than what he’s expressed in the past:

“When it comes to SEO … for small sites, your site should be crawlable anyway (and if you’re using a common CMS, it’ll almost always be fine) & for large sites, they’re not going to be useful anyway (use sitemaps, use normal cross-linking, check with a crawler of your choice).”

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