Write For Users, Not Search Engines
I wish we could go back in time and replace the word engine in search engine optimization with user, though. In the early days of SEO, frequent, recent, and low-quality content could manipulate the search engines and rank quite well.
Fast forward to 2023 (and beyond), you should be optimizing your content for your target audience… not the search engine. Search engines are simply an optimized user experience (UX) for search engine users to research problems, discover companies, and find solutions to their problems. Search engines do their best when they match the intent of the search user with high-quality links that have all the information that the user needs to answer their question.
