One of the most common questions I get regarding content marketing is “How do I know what to write about?”
Looking to SEO keyword research is one way to determine which topics to tackle on your website.
But how do you know if you are missing out on other, more lucrative opportunities?
Conducting a content gap analysis is a smart way to find the “gaps” in your content.
This will help you come up with strategic content ideas that will pull in more traffic, convert more customers, and provide even more value to your target audience.
