It’s an unfortunate experience with which each of us is all too familiar. You’re binge watching your favorite show, catching up on the news or streaming live sports, and are subject to ad breaks featuring the exact same commercials, over and over.
As standard viewers, it’s a nuisance. As a marketer, it is especially frustrating because we know how easily avoidable is this problem.
A simple frequency cap will do the trick. But without it, users often have a poor experience that results in resentment of the brands featured in the repetitive commercials.
