Content marketing’s importance rose again in 2022.
Nearly three-quarters (71%) of content marketers say content marketing has become more important to their organization in the last year, according to the latest Content Marketing Institute research.
That means companies will need to hire and train content marketers for the foreseeable future.
“There’s a greater emphasis now on people in content roles,” says Nick Lake, senior director of global content marketing at Pega. Nick based his observation on research his company conducted for its Future of Marketing report (registration required). “CMOs are going to have more content creators. The salaries for content creators will increase because they see it as a more strategic role in the organization.”
