Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world.
However, even though Facebook is the most popular social media platform, it doesn’t mean your ads will reach millions of people.
Nor should that be your goal, since that would expand past your budget and you’d end up targeting audiences who wouldn’t resonate with your brand.
How can you carve out an influential audience and customer base on Facebook?
