It’s no secret small businesses often have limited marketing budgets, which means their funds—as well as their time and other resources—have to be allocated judiciously. Email marketing campaigns and paid ads are often two of the most commonly used marketing initiatives by this group, since they tend to yield great returns.
But if you’ve invested in either of these approaches and haven’t seen the type of response you hoped for, you might be missing something of great importance: effective landing pages. Read on for a look at how one company drastically changed its campaign conversion rates once they revamped their landing pages, and how you can borrow some of their tactics to do the same.
