Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers.
Takeaways
- Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album.
- Brands like Lonny magazine are pushing the envelope by using the carousel to build “insta articles.”
- Birchbox and Black Milk are bringing storytelling to their carousel posts, creating engaging how-tos and showcasing user-generated content.
