Word of mouth marketing is — and has always been — the most effective (and cost-effective) way to generate customers and grow any business.
But for a long time, word of mouth marketing has been mostly ignored in favor of outbound and inbound acquisition efforts, plus a big shift toward social media.
The truth is that social media and word of mouth marketing are NOT THE SAME THING any more than toothpaste is the same as a toothpaste tube. Word of mouth is the toothpaste; social media is the tube.
