Lotame , a firm specializing in data enrichment solutions to meet consumers, revealed the four trends that will mark the digital marketing industry in 2021.
1.- Privacy and identity, much more united
Privacy will be the competitive advantage in 2021 and will be linked to identity solutions that embrace data minimization, put privacy above design and focus on non-personally identifiable information (not PII). 2021 will be the year of privacy laws, mainly in the United States, but in a globalized world no country is excluded, which will help the digital advertising industry build a more transparent and reliable ecosystem.
