I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories:
- Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better.
- Which (more advanced) metrics we should establish to determine actual business impact.
This article will tackle the first category and show how to apply an advanced approach to make basic SEO KPIs far more effective indicators of success. The KPIs I’ll discuss include:
- Traffic (visits)