Particularly among women, social media has become a major influence on consumers’ shopping habits, new research finds.
Indeed, 81% of female consumers say they frequently buy items they’ve seen shared on social media, according to new findings from social consultancy Influence Central.
Similarly, 72% say the ability to check social-media recommendations takes the guesswork out of buying a new product, while 81% of female consumers say product reviews influence the way they shop.
In addition, full 86% of female adults agree with the following statement: “Social media content has become a chief source of online research when I’m thinking about making a purchase.”
