Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent.
While output levels are high, so, too, is quality. Brands are pushing the envelope by experimenting with new formats and finding fresh ways to leverage the tried-and-true tactics they’ve used in the past.
