Walmart is getting deeper into the media business, launching a free, ad-supported video-on-demand service, Vudu Movies on Us, offering high-definition feature films and TV titles in 1080p high definition with pre- and mid-roll advertising.
The service available across devices will initially include such titles as “Mad Max,” “True Grit,” “Abduction” and “School of Rock.” Vudu’s existing offering is a digital rental service with prices ranging from 99 cents to $5.99, along with a service that allows people to get digital versions of DVDs they buy or already own.
