Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media.
The advent of social media has ushered in a new wave of creators— the talented individuals who have showcased their creativity and developed a following around their content.
Enter influencer marketing—one of the fastest-growing segments of marketing—a new and exciting way to bring your brand to life. The big question that always remains is: “How do I measure the impact of my marketing programs?”
