SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65 billion on SEO in 2016. Yet despite the increasing usage of and growing investment in this digital marketing channel, measuring the ROI of SEO efforts can still present a considerable challenge for marketers.
For brands to maximize the impact of SEO, they need to be able to communicate the value of their efforts and show their CMO just how well SEO is performing. It is only with this evangelism that digital marketing departments will be able to secure the resources, funding and attention they need to drive forward toward marketing maturity and revenue-based success.
