Snapchat is developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences, according to sources.
Many publishers and brands are earmarking resources for Snapchat, the platform of the moment for reaching a large, young and active audience. Users currently see all the messages from accounts they follow in chronological order, but with an algorithm, Snapchat would act as curator of content from publishers and, especially, brands, according to sources.
