YouTube has updated its analytics platform to provide enhanced audience insights.
Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time.
In addition, YouTube has carried out improvements to the design of its studio platform to enhance the user experience.
Why we care. The detailed audience breakdown will enable advertisers to understand how different audiences engage with their content on a deeper level, allowing them to make more data-led decisions and create more targeted content for improved reach and conversions.
