One of the first tasks in taking over a new marketing position or managing a new client with your agency is getting control of the different marketing, advertising, social media, and content platforms. It can be frustrating when login and password credentials are lost, forgotten, or even left with an employee or contractor leaving the brand. I’m thankful that most platforms are incorporating enterprise access tools where you can delegate some control of your platforms to internal or external users… and remove control when they’re gone.
