Reviewing competitor ads is an essential part of ad text creation or QA for any marketer.
And after locating the ads, it is key to have a systematic approach to analyzing them.
For paid search, this has historically been especially time-consuming.
It has been necessary to use third-party tools – like Semrush, SpyFu, or Google’s Ad Preview tool, which all tend to rely on sample data and often do not yield comprehensive examples.
Well, with Google’s latest features, those days are over.
