Google announced the launch of a new tool for creative advertising tools, called “Ads Creative Studio”, which aims to unify multiple creative tools.
Ads Creative Studio will incorporate the following tools:
- Director Mix (A tool that allows brands to create video assets at scale, which previously wasn’t available to all advertisers.)
- Dynamic Display & HTML5 creation tools
- Audio Mixer and Dynamic Audio tools
- A Project Library
What Does This Change Mean?
The goal of this change is to make it easier to build out multiple content pieces.
