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MarTech Needs Clarity Around Return on Ad Spend and ROI

May 3, 2019

Any conversation about the value of MarTech must consider the bottom line of both marketing and technology: profit. Major initiatives and specific tools that harness technology to achieve marketing goals only have meaning to the extent they generate incremental dollars. Return on Ad Spend (ROAS) measures return on marketing spend while ROI goes a step further to establish incremental profitability. Let’s look at how these measurements to provide value.

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