The new generations of consumers are transforming various industries and each of them has positioned itself as a new segment of interest. We are talking about generations X, Y, Z and Alpha.
Over the years, the offers and distribution channels have been adapted to the new consumption patterns of these generations, regardless of the industry or sector.
Faced with this scenario, to make the most of advertising campaigns, brands have sought to understand the characteristics of each generation and constantly adjust the tone of voice of their advertising messages and the means by which they are transmitted.
