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Known Marketing in the Age of GDPR

September 11, 2018

Via: Target Marketing

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The long awaited May 25 enforcement date for GDPR has come and gone and the digital marketing world didn’t come to a grinding halt as some speculated. While marketers didn’t stop marketing, the landscape has changed — collecting any and all user data and storing it indefinitely is no longer permitted and can carry some hefty fines if companies continue these practices.

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