Bigger penalties for customer data privacy breaches in Australia, along with retaining customer loyalty in the face of stronger concerns around data use and growing AI utilisation, are going to dominate the way organisations must handle personal data this year.
That’s the view of a host of data and technology thought leaders, who CMO reached out to as the world recognised annual Data Privacy Day on 28 January. The aim of the day is to create awareness about the importance of respecting privacy, safeguarding data and enabling trust. These ambitions are more critical than ever, as marketing teams and the organisations they work for balance growing desire to harness data for personalised engagement and business improvement with tougher rules around protecting customer data against nefarious activities and inadvertent breaches.
