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3 Ways Advertisers Can Effectively Gather More First-Party Data

January 4, 2023

There’s no need to rehash all the privacy-related legislation sweeping the digital world and how the advertising industry is evolving in response.

What advertisers need to figure out is how to get more internet users to voluntarily share their uber-valuable, opted-in, first-party data.

Today, there are three key ways in which the industry can do a better job of selling customers on the value exchange they’ll see from sharing their data with brands.

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