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Can Marketers ID a Budding Customer Relationship?

April 10, 2018

Many marketing departments are shifting from sales conversion to a more balanced relationship focus as their primary objective. As a result, there is increased focus on customer experience and customer loyalty.

When it comes to measuring those efforts and related KPIs, however, most marketers are still thinking from a sales conversion perspective. Obviously, this is a problem, because KPIs influence most business decisions.

2 Common Oversights Preventing Proper Customer Relationship Identification

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