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3 Ways Marketers Can Use Data More Effectively

May 8, 2017

Via: Adweek

It feels like all agencies and clients are feeling the pressure to double down on data overnight. As these organizations race toward data nirvana, they often stumble. Unfortunately, very few people talk about all the false starts, frustration and anguish that come with trying to move organizations to use more data to inform decisions.

In my experience, there are three big reasons why data initiatives often lead to a dead end. I’ll give my advice for solving those common mistakes.

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