Ned Lampert, creative director at space150, got a message just after 6 this morning in his Los Angeles-area home from a colleague back east. The message in essence: Snapchat’s Spectacles are being sold on Venice Beach, so get your butt down there and get a pair.
“So I sprinted over there,” Lampert explained. “I got there before 8 a.m.”
Minutes before Lambert was woken up, Adweek broke the news that Spectacles—which are suped-up sunglasses that record video thanks to an integrated camera—were available for purchase. Walking out his front door, he said, “I was like, ‘It’s probably not going to be that crazy.'”
