At the recent MarTech Conference in Boston, I got a chance to sit in on the opening morning’s fireside chat between Dun & Bradstreet Chief Marketing Officer Rishi Dave and conference chair Scott Brinker. One of the main points of their discussion was how data should underpin all things marketing within an organization. That includes branding, marketing, culture, and of course, the marketing technology stack itself.
It’s no accident that data and marketing have joined together within the ever-evolving consumerized environment.
