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Free, paid or gated content: Which option is right for you?

Free, paid or gated content: Which option is right for you?

December 4, 2017

Via: Marketing Land

Category:

Advertising & Branding

What content should you give away for free, and should you charge for any?

One of the biggest questions online marketers have is what content should they give away for free (or in exchange for an email address/contact information). Sometimes it’s hard to know what you should share for free versus when you should charge for the information. This is an important strategic decision.

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