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Former Politico Heads Are Shaking Up Native Advertising With New Site

Former Politico Heads Are Shaking Up Native Advertising With New Site

January 18, 2017

Via: Adweek

Some of the original minds behind Politico are ready to show off their take on a different kind of news site.

Launching today, after the release of three newsletters earlier in the month, (one of which broke the news of Donald Trump’s son-in-law joining him as senior adviser) Axios intends to shake up the way native advertising plays out alongside news content.

Former Politico co-founder and CEO Jim VandeHei is now Axios’ co-founder and CEO; joining him from Politico is Mike Allen, who is Axios’ co-founder and executive editor and Roy Schwartz, who was Politico’s chief revenue officer and has the title of president of Axios.

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