Some of the original minds behind Politico are ready to show off their take on a different kind of news site.
Launching today, after the release of three newsletters earlier in the month, (one of which broke the news of Donald Trump’s son-in-law joining him as senior adviser) Axios intends to shake up the way native advertising plays out alongside news content.
Former Politico co-founder and CEO Jim VandeHei is now Axios’ co-founder and CEO; joining him from Politico is Mike Allen, who is Axios’ co-founder and executive editor and Roy Schwartz, who was Politico’s chief revenue officer and has the title of president of Axios.