If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy. It’s the only time of year that most seniors can make a change to their Medicare Advantage coverage so the noise during this timeframe has built to a crescendo.
For acquisition marketers, the stakes are high and your goals are clear. Entice eligible seniors to switch to your plan during the Annual Enrollment Period (AEP).