Maintaining the search presence for a website depends on multiple technical factors working correctly.
This 20-minute SEO checklist provides a high-level overview of the state of your search presence and an early warning for any developing issues that need attention.
Out of all the SEO tasks, technical SEO is the most straightforward in terms of what needs to be done and how to do it.
A useful approach to managing the workload is to use a core group of technical SEO factors to monitor the site and search presence health weekly.