Tag: study conducted

Advertising & Branding

New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers

May 2, 2018

Via: Adweek

Content targeting company Zefr released the results of a study conducted by IPG Mediabrands resource Magna and IPG Media Lab, which looked at whether brands can effectively reach consumers on YouTube without relying on audience data. (Hint: They can.) The […]